Next year the Outdoorsman’s Resource Guide (Arizona Edition) will be a PRINT publication. Folks that draw QUALITY big game permits will receive a FREE copy of the publication & we will also have some available to purchase. The on-line format will still be FREE and available to 400,000 Outdoorsmen that use Arizona for hunting & fishing purposes.
We HONESTLY can say that no one else has figured out what Outdoorsmen need and our publication fulfills that need. We have found many directories on-line but they aren’t updated and they just don’t offer a realistic format. Our format is simple & enables outdoorsmen to find every business they will use.
A little story for small businesses before you purchase an Ad in our publication or anywhere else…
Like you we also must advertise in order to succeed, so we looked into purchasing some space in a booklet. We sent a color Ad to this company and said give us a price. They sent us back a black & white Ad & with a price of $260. We couldn’t believe they wanted $260 for a 1″ Black & White Ad. Needless to say, we declined and went in a different direction. In a last attempt to get our business they sent us another email stating: “this publication reaches more Arizona Hunters than any other media format. Over 400,000 circulated copies!”
STOP! Arizona only sales 150K-160K hunting licenses every year, so they might circulate 400,000 but our potential clients are still only 150-160K and not all of them will even get to go hunting or use our publication. Now technically they did not inflate the numbers but they sure did try to mislead us.
A small business can’t afford to make too many mistakes, so be careful and make sure you do a little research before you listen to some SALES PITCH!