When I was younger I was inspired by Gordon Eastman’s films, so I started filming and dreaming of making my life/career in the industry. I bought his VHS tapes, which was the only way I was able to consume his content. Some were also privileged to see him speak at outdoor filming events, but I lived several states away. In the 1990’s those where the only mediums or channels you could possibly view his content, so that is how every hunter learned or watched Mr. Eastman’s Films.
Yesterday, I had the opportunity to speak at the annual Arizona Antelope Foundation hunters’ clinic and I was instantly disappointed by the demographics, not because of who was there, but because of who wasn’t there.
We often get caught up in, “How things use to be…” or “How you want them to be…”, but really, the world is always changing and you must either adapt or die (like it or not).
I think many organizations and businesses in the hunting industry are really missing out on what youth we do have in the hunting industry &/or growing the youth sector, because we are often marketing to the older demographics. This 45+ demographic is a HUGE portion of the hunting industry, but that is not where the actual growth is, if we are talking about growing hunting or the hunting market.
Today, we can communicate to the youth via other channels, which are typically self promotion distribution channels. It can be frustrating for a low budget company, non-profit or agency to spend money and time in these ventures, but in my opinion, you don’t have a choice.
Where are you publishing and marketing today?[caption id="attachment_5011" align="aligncenter" width="300"] A recent comment from our Youtube Channel.[/caption]